Inexpensive Ways to Advertise Your Small Business

“Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist at WordStream. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.

Try Facebook Ads

“We tried print ads and banner ads, but for our money Facebook Ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”

Look into StumbleUpon Ads

“One of the best ways to advertise and get traffic to your website is by using StumbleUpon Ads ,” noted Chris Wise, the online marketing director at CustomerRave. “They cost as little as $0.05 a click,

Get Published Online

Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.com, Articlesbase.com, or TheFreeLibrary.com,

Use Community Sites and Local Directories

Leavy uses a site called Quentin’s Friends, an invitation-only network where members can post recommendations and offers for their products and services for a very small fee.

Link Up with LinkedIn Ads

If you own a B2B company, a good way to reach your target audience is through LinkedIn Ads . “We are a small business and our target market is small business users,” explained Damian Raffele, vice president, marketing, AnyMeeting.