CONTRACTOR TRUCK SIGNAGE THAT SELLS

good vehicle signage promotes your brand. Truck signage is the easiest marketing you can do all day without having to lift a finger. It works while you’re working. The larger your service area, the more people will see it. The smaller your service area, the more people will recognize it and become familiar with it, along with the services it advertises. Truck signage demonstrates that you’re a professional.A study by American Trucking Associations, Inc., showed that a truck sign creates almost 5 million visual impressions a year. For contractors located in major cities, their driver’s-side signage may be seen up to 44,000 times per day. Truck ads are the oldest form of mobile advertising still used today, dating back to 1912, when delivery trucks needed to distinguish themselves in the narrow streets of New York City. Every contractor should invest in truck signage to advertise his/her contracting business. Given the massive exposure gained just by driving around, it really is a marketing no-brainer.

Three Words: Quality, Quality and Quality

Make sure that your sign is high-quality. Whether you opt for permanent paint or the magnetic type, a cheap sign—or, worse, a homemade one—can do more damage to your professional reputation than not having any type of mobile marketing at all. Your signage should be professionally executed, and not by your neighbor’s kid who loves to draw. Effective marketing materials are not only impeccably rendered, but they also follow certain principles of design. You do not want to go the DIY route for truck signage. What may appeal to the individual contractor may make a poor sign that most viewers will struggle to make sense of quickly in traffic. So, make sure you pay attention to proper spelling, grammar, punctuation and capitalizations, too.

Make the Most of Your Mobile Billboard

Since magnetic signs are affordable and easily transferable, consider purchasing two signs: one for the driver’s side and one for the passenger side. That effectively doubles your exposure. And don’t neglect the tailgate of your truck. That smaller area may require a specialized sign that’s different from your main sign, but contractors should take advantage of drivers stopped behind them in traffic who will have ample time to read the signage. This can increase your business’ visibility by more than 60%.