COMPLETION OF THE CONSTRUCTION PROJECT rules

There are some simple yet highly effective things you can do as you near the end of a project that will ensure that you leave your client satisfied with your work and happy to recommend your company to their family and friends.  Just because their final check has cleared doesn’t mean that your opportunity to market your services to them is over.

Labels, Labels, Everywhere Labels

As an additional marketing piece, have bright-colored stickers created that provide your company logo and contact information.  After a project is completed, place these in discreet locations on the client’s hot water tank, electrical panel, attic framing, any equipment you installed, and even under the toilet tank lid.  When your client is trying to remember your name, they’ll know where to look.

Using OverSeeIt.com as a Marketing Tool

OverSeeIt.com is an online directory of independent home inspectors, located throughout North America, who are certified by InterNACHI, the International Association of Certified Home Inspectors.  To remain members in good standing, InterNACHI inspectors must undergo rigorous training and ongoing inspector-related Continuing Education, follow a comprehensive Standards of Practice, and abide by a strict Code of Ethics.  Give your clients the website address for OverSeeIt and offer to pay for their third-party inspection prior to the final walk-through.  Because your client picks the inspector, they are assured that you don’t have a conflict of interest, even though you’re paying for their inspection.

A Smart Post-Completion Gift

A unique and inexpensive gift to give your clients after their job is completed is a framed set of before-and-after pictures.  It’s a thoughtful way of reminding them of you.  Tape your business card to the back.

Add a Personal Touch

Email is a very useful business tool, but a personal phone call or a handwritten note is always the best way to say “Thank you for allowing me to serve you.”

Post-Completion Party

Sometimes a client throws a party to show off his/her newly completed project.  Ask if you can attend and have your company’s literature available next to the potato chip dip.

Happy Anniversary!  Love, Your Contractor

On the one-year anniversary of completing a project for a client, send them a Happy Anniversary card.  This is just another way to remind your client that they should hire you for their future projects.

Client Satisfaction Surveys

Client satisfaction surveys have clear advantages for the contractors who conduct them.  Obviously, a post-project client survey gives you feedback on what your client appreciated in your work, as well as what areas may need your attention and improvement.  This kind of information is invaluable to your business’ success.