Top Construction Marketing Ideas From the Pros

Join an Industry Association

The best way to gain traction in your marketing efforts is to join an industry association. These are resource hubs that can offer quality connections that will lead to business success. This is especially true in construction because all work is built on relationships and reputations.

Manage Your Social Media Wisely

We all know how important social media marketing is for small businesses, but are you really using your platforms to their full potential? With Hibu, you can save time and keep your social media presence active by letting the experts schedule your posts and curate fabulous content for posting across Facebook, Twitter, and Instagram.

 Use Email Marketing Software

Email offers a non-intrusive way of providing useful information to existing and potential customers, thereby becoming their trusted, go-to construction expert. As such, my tip is to make sure you’re reaching out with engaging email marketing so that you’re top of mind for referral and repeat business. To do so, consider an email marketing provider like SendX. Starting at $7.49 per month, you get intuitive and affordable email marketing software.

Connect With Building Material CompaniesGeoff Hoesch construction marketing - tips from the pros

From a search engine optimization (SEO) perspective, one of the best ways to quickly strengthen a small construction company’s keyword rankings is to reach out to building materials companies and ask for links. Many materials companies have pages that list construction firms that use their products

Develop Your Brand

I have worked with two construction companies and the most successful marketing idea they implemented—that made the most impact for their revenue and increase in work—was creating a brand. They took the time and invested money into creating a logo and brand that stood out from their competitors.

Run Targeted AdsVladimir Mirnii construction marketing - tips from the pros

One of the most common errors I regularly see in construction marketing is trying to be everything to everyone. If your billboard, landing page, or homepage are just a list of the services you provide, you don’t make a difference. You should stand out from the competition.

Make Sure Your Website Looks Professional

No matter how good your marketing is, an amateur website can hurt your credibility and turn away new clients. A professional website shows that you’re legitimate, clearly describes your services, helps you market online, and lets you showcase your best projects

Run a Facebook Promotioncreatingawebsitetoday

A fun and unique spin I do for clients is run a Facebook campaign to homeowners in targeted cities. I then create a Facebook ad stating if you call us for your home improvement estimate, it’s totally free same day and the first five get a $10 gift card.

 Try Google’s Custom Intent AudiencesEagan Heath construction marketing - tips from the pros

Google recently rolled out new functionality called Custom Intent Audiences. These allow advertisers to target web users with banner ads and YouTube videos based on their recent Google searches and even website visits. We always recommend that our clients start with search engine optimization (SEO) and Google

Go MobileAaron Norris construction marketing - tips from the pros

Get a mobile-friendly website yesterday! You can buy a beautiful, mobile-friendly template that can get you a functional and easy-to-update site for $500 or less. No excuses. Don’t point your online leads to a website that doesn’t show off your work. It makes potential customers feel like you don’t care.

Optimize Your Map Listings

Generally, when a potential client is looking for a company, they will do their research online to find a construction company. Whether they are searching on PC, Mac, or mobile, one of the first things they will see is a map listing. My first priority if I were to do marketing for a construction company would be optimizing map listings.

Run Google Local Services Ads

One of the things Google is pushing for is Google Local Service ads. This is a type of paid-search marketing that actually appears above the rest of the ads. If you search for “plumbers near me,” you’ll see the normal expanded text ads above the map. However, above those ads, you’ll see a few company names along with their reviews, a “Google Guaranteed ” and their phone number.

Optimize Your Website for Local Search

Do not neglect your website—it does need to be optimized for local relevance and your content should be optimized with local search in mind, incorporating local keywords, your address, and your phone number. If you have a team that can assist you, should discuss schema markup to further boost your online presence.

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